Client: Unilever, Argentina, Canada PROJECT AXE deodorants packaging design for Night and Day Versions. CHALLENGE To launch a limited edition of two new fragrances which would transmit the contrast of the everyday life with the mysterious spirit of the night. APPROACH Through the design, a young and avant garde aesthetic was represented, based on the outlines representing the 80s, but updated to the latest codes fashion trends. Brand. Illustrations. Packaging. RESULTS The launch in Latin America was positive and achieved great acceptance by the consumer and spurred launches in other regions such as Canada.
