BridgerConway was responsible for the marketing and communications, media planning, and online presence for this particular Real Estate project in Mexico.
We were responsible for the integrated approach on the marketing starting with the branding and identity, online design, film, printed production and design of all the collateral materials, brochures, photo-shoot, campaign and media placement.
The developers of ACQUA had planned a seasonal condominium residences resort which would be perfect for laidback escapes as well as escapades.
At Acqua you could chill at the Pacha Beach Club or in the gardens. Chat with neighbors in the pool or the dolphins in the sea. People-watch or whale watch.
Personalize everyday living, was the definition of the project, with the option of buying a Studio, Loft, Penthouse or Villa. Relax in the Spa and Cabanas or party at Club Danzatoria. The project consists of an upscale retail area including Porsche dealership and the restaurant delicacies at places such as the Buda Restaurant.
BridgerConway was selected by Related Propeerties as the agency in charge of all integrated communications efforts to date on this exclusive residential development.
Our responsibilities and involvement in this project:
Identity Design
Branding guidelines
Key message and concept
Collateral design
Stationery design
Print coordination
Copywriting
Collateral materials
Print production coordination
Media strategy and placement
Print and online Media
Creative art direction
Ad campaign design
Web design
Back end and front end
Signage design
Sales centers graphics
Floorplans and sitemaps
Outdoor signage design
Production coordination
E-newsletter design
Banner design
Photoshoot campaign
3d Renderings
Aerial photoshoot coordination
SEO (search engine opt.)
Brochure design
Models selection
Video Production
