Introducing the first yoo by Starck rentals building.
BridgerConway was responsible for the naming, brand identity, marketing and launch of Dwell95.
Located in the energetic Financial District, Dwell95 represents a new standard of residential excellence. Known for their innovative flair design, yoo by Starck brings their iconic sense of style to each residence, ensuring that every detail is perfectly executed. Outfitted with the most luxurious amenities imaginable, Dwell95 is an urban sanctuary - a new standard of home for the uncommon individual.
Full of life, the Financial District has everything - from cobblestone streets and lush parks to designer boutiques and panoramic portside views. Laid-back pubs and world-class restaurants provide the backdrop to a vibrant nightlife. Day to day conveniences include corner delis, local markets and myriad of transportation options.
BridgerConway was selected by The Moinian Group as the agency in charge of all integrated communications efforts to date on this exclusive residential development.
Our responsibilities and involvement in this project:
Naming and Branding
Key message and concept
Copywriting
Collateral materials
Print production
Media strategy and placement
Ad campaign
Brochure design
Stationery design
Web design
Exterior Signage
Sales centers graphics
Floorplans and location map
Signage Production coordination
E-newsletter design
Photoshoot coordination
Video Production
