BridgerConway was selected by Related as the agency in charge of the integrated communications on this exclusive Boston residential development.
Our responsibilities and involvement in this project:
Branding, logo design
Creative art direction of all communication pieces.
Collateral materials design
Stationery design and print coordination
Copywriting
Media strategy and placement, print and online
Ad campaign design
Web design, back end and front end
SEO (search engine optimization)
Signage and graphic layouts for sales centers
Outdoor signage design and production coordination
Floorplans and sitemap representation
E-newsletter design and implementation
Models Selection
Photoshoot campaign
The Clarendon
The Clarendon embodies the confidence and artistic achievement evident in the magnificent Boston skyline. In this project, Back Bay's contemporary and traditional essence unite, while a distinct blend of warm brick and modern glass with steel accents surround gracious and comforting interiors. World-renowned architect, Robert A.M. Stern has created Boston's newest icon of distinguished elegance.
The Clarendon was registered with the US Green Building Council with anticipated LEED Silver Certification, the benchmark for high-performance green building, which encompasses energy efficiency, sustainable building materials, water conservation and indoor environment quality.
Celebrated around the world not only for architectural triumphs but also for masterful interior designs, Robert A.M. Stern imparts a graceful postmodern style to The Clarendon interiors. Artfully blending a traditional New England aesthetic with contemporary details and finishes, the graciously appointed one, two, and three bedroom residences achieve a balance of classic and modern. Oversized windows allow for ample light to fill the residences and highlight captivating views of the Boston skyline.
Amenities:
The Clarendon offers unprecedented amenities assuring the comfort of residents, including a parking garage – a true luxury in the Back Bay. The private fitness center featuring Fitness Lifestyle by Equinox is ideal for a convenient work out just outside your own front door. The exclusive Clarendon Clubroom with adjacent landscaped terrace offers residents a relaxed and elegant atmosphere perfect for hosting private parties catered by the on-premises signature restaurant. The Children’s Playroom is the ultimate convenience for residents, and a wonderful retreat for the kids. The Assouline Culture Lounge with an adjacent meeting room is an extension of the Assouline brand which features wall-to-wall book arrangements and custom designed furniture offering residents a repertoire of art, style, fashion and design books at home. The Clarendon presents the "The Way to Live."
Location:
Just two blocks to Newbury Street, in the heart of the Back Bay and steps to the South End, The Clarendon is centrally located in between two neighborhoods rich in cultural venues, gourmet dining, boutique shopping and an eclectic array of contemporary and traditional art galleries. Home to landmarks such as the Boston Common, Copley Square, The Esplanade and Hatchshell, the Hancock Building, the Boston Public Library and Trinity Church, the Back Bay area has been considered one of Boston's most upscale neighborhoods. Quaint tree-lined sidewalks bustle with shoppers, as Victorian brownstones and high-rises showcase both traditional and contemporary architecture. Just minutes away are Fenway Park, the Museum of Fine Arts and Symphony Hall.
The Developers:
Related and The Beal Companies
Heralded as one of the most prolific and visionary developers in the country, Related Companies was formed over thirty-five years ago. Today Related is considered the most prominent privately owned real estate development firm in the United States, headquartered in New York City with divisions in development, acquisitions, property management, marketing and sales. In 2004, Related completed the development of New York City's newest landmark, Time Warner Center. Related has offices and major developments in Miami, Los Angeles, San Francisco, Chicago and Boston and boasts a team of more than 2,000 professionals. To date, Related has real estate assets worth over $15 billion with another $9 billion currently in development. In Los Angeles, Related is expanding its portfolio with The Century, a super-luxury condominium in Century City and the Frank Gehry-designed Grand Avenue development, situated directly across from the beloved Walt Disney Concert Hall, which will include luxury residences, retail, notable restaurants and a world class hotel. Related is staunchly committed to sustainable design with over $6 billion in green development underway or completed. The firm developed one of the first green residential buildings in the nation, Tribeca Green in Battery Park City, New York and Chicago's first green residential building, 340 on the Park. Related is currently developing eight new LEED-certified residential buildings, The Brompton, The Harrison, and Superior Ink in New York City, The Clarendon in Boston, The Century in Los Angeles, The Village in Santa Monica, Canyon Ranch Living and The Peshtigo in Chicago as well as Bronx Terminal Market, a one million square foot retail development in Bronx, New York. Related serves on the board of directors of the World Resources Institute. Two years ago, Related acquired Equinox Fitness Clubs, further expanding the company's capabilities into the health and fitness arena and enhancing the value of its properties by incorporating an exclusive, branded amenity into the lifestyle offering. The company is also the largest shareholder in Centerline, the leading financier of affordable housing in the country.
To view the project please visit:
http://www.theclarendonbackbay.com/
